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Even without a full picture, the information NGMoco released about We Rule on the game’s one year anniversary in the app store reveals a lot about social gaming and engagement via some very powerful mobile platforms.
NGMoco’s We Rule has more than 13 million downloads in a year-a number anyone in the app space would covet. But the more impressive (to me and hopefully you) number is the 3 billion minutes players have spent on We Rule in a year. The 15 million mojo’s transacted each day is impressive too-although what is not clear how many of those are hard-dollar purchases versus free acquisition via the game.
What is clear though is that the hybrid “freemium” model NGMoco introduced is a viable business model, with significant hooks into many digital facets to bear close study no matter what your core business is.
For the uninitiated, We Rule is a free game to download for iOS devices. The game is mostly simple, through touch and swipe gamers are able to grow and expand their kingdom from a single plot of farmland growing corn to multiple (now up to eight) realms with purchases of businesses and amenities to create an empire.
My We Rule has a dark realm where I keep dragons and land scarring structures; a water front with a ship yard, fish monger, naval ship. (this is also where I keep the three little pigs and a butcher shop). I have an opulent castle (recently upgraded) and I am eyeing one of the four new realms that opened with the last download of the game.
Some of the unique qualities of the game though-the ones to seriously look at and contemplate for products are:
While the game is fairly engaging and easy to play and understand, there are some components that can be improved-and I would think knowing the way NGMoco has rolled out other games (I also play Adventure Bay and Castle Craft (esd714 is my gamer name in all three games) there is a constant review.
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Have to make sure I am there next year, I actually miss being there
Anyone who knows me, knows I am very much not a fan of conferences. It’s just not my thing. However, South By Southwest (SXSW) is a different kind of event, and every year (like this one) that I don’t go, I regret it.
For background only, I am someone who attended SXSW more than 20 years ago when it was a college music show in Austin-this is before the tech crowd kind of took it over and in the vernacular of my industry made it about convergence. I can remember struggling to find money to go in college (the college radio station paid a couple of hundred dollars). When I worked in TV in Dallas it was great to be assigned to the show. It was so out of the mainstream, it was an easy assignment to snag.
Now, it’s a tough ticket. One friend was actively looking for hotel reservations that were about to be canceled–knowing the roots of SXSW, that’s kind of crazy.
Over the years of evolution SXSW has become a place for tech on the periphery of the music and film industry to make announcements-this for the most part means apps (especially mobile) and new ways to layer social into existing products. The list this year has been impressive:
And those are just five off the top of my head…
Then there was the one that didn’t happen:
The rumor over the weekend was Google would introduce us to its next social attempt, Google Circles. Following that over the weekend (while not in Austin) was a bit dizzying–but it looks like that won’t happen, for now at least.
The upshot though is a place where new bands and indie producers gathered to be found has been found…
It’s no wonder the person who best lives convergence has been such a hit
So, hopefully next year this update is from Austin, and I won’t spend three days saying, “Man I should be at SXSW.” Either way, it should be a lot of fun (as it always is).
For the last few days, I have been messing around with Greplin, self-billed as the search bar for your life. And so far, while not quite the utility I was hoping it would be (although I am not sure I can quantify that statement), it has been effective and useful.
Admittedly, because sometimes life gets in the way, I am trying to catch up on some emerging products and companies that have cool tools-and Greplin is one of them. I heard about them earlier this month when Sequoia stepped in with Series A funding.
The way Greplin works, after you register for it (I have invites for anyone that needs, although I don’t think you need them any longer) you register your social networks, email accounts (looks like gmail only right now). One nice thing is they include LinkedIn with Twitter and Facebook. One of my personal complaints is that I really do try to keep my LI professional based only and there are few bridges between my Facebook and LinkedIn. My Twitter is one of the bridges but not very effective.
Once set up and permission are granted, Greplin then acts as a search engine and crawls your networks and creates an index.
A couple of early adopter issues:
All in all, for an early product its useful. I think once I can figure out what I am expecting-and watch how Greplin goes through its next few drops–I think it will become a great utility.
In many circles, cable news, and specifically CNN are credited with creating the 24 hour news cycle. This is something I am a part of, and understand it.
For discussion sake, lets call the 24 hour news cycle: reporting an event, reporting reaction to an event reporting repercussions of an event, onto the next event. realistically there is more nuisance to it, but in essence that is the 24 hour news cycle.
With the advent of social media-the time from event to reaction is shorter-there is now instant analysis and instant reaction of events. Want to track events in Egypt in real-time? Follow the #Jan25 hash tag. Want to go back further, see how the crash of an Air France Jet in Brazil played out in real-time in June 2009. Or think more contemporary, and the fate of Justin Beiber and perhaps the cooling of Beiber Fever?
The point is-for these events (and any others you like Esperanza Spalding, the fallout of the Islanders/Penguins brawl play out for days and months on Twitter and Facebook.
It’s almost quaint to say there is a 24-hour news cycle, when the reality is there is constant reaction and analysis in real-time 24/7 on events days and weeks after they occur.
While it’s still critical to manage the first 24 hours of an event, more and more its being broken down into hour-long cycles. It will be interesting to watch how this plays out. 2012 will be an interesting campaign cycle–as seen in Egypt, the power of the masses all shouting out at once is tough to manage, and even tougher to silence.
Despite my early tempestous relationship with Quora, I have found some great insights and moments to think and contribute.
One of them occurred last night as Quora’s designer posed an interesting thread (I am not sure it was in the form of a question but I supposed that’s OK for an insider) about identity-and specifically mobile identity. You can read Rebekah’s thoughts here or follow her on Twitter here.
Rebekah poses that identity is more than just your email, or your pictures or your Twitter stream for that matter. Your digital identity is how you manage access to your attention. Will you read your Twitter or your Facebook wall? Will you update your Tumblr or your blog? How you manage external access to that attention is your identity. The other pieces (email, SMS, Facebook etc) are all components.
Rebekah believes (and I largely concur) the battleground is your mobile device. This is the access point to your attention, thus the access point to your identity.
Rebekah and I diverge on one point-which is neither huge or insignificant in that I include tablets as part of that access point.
When talking about the consumer experience in digital media and roadmapping over the next five years, the central figures are your cell phone (the assumption being the curve of feature phone to smart phone conversion holds) and I believe the tablet. The two devices as Apple has shows work together in a lot of ways, and we’ll see that in 2011 from the likes of Samsung and others who merge the Android OS on phone and tablet.
The reality is, chances are if you read this blog you never leave your house without at least one cell phone (the assumption being that readers of this blog probably carry more than one) and more than 90% of the time the tablet it with you as well. The laptop is easily forgettable, and the desktop is a distant memory.
When thinking about capturing and holding attention-designers need to think about utility and IA. Content folks need to think about real estate and connection.
I am convinced the way I got my job at CBS Mobile more than 5 years ago was my understanding of the personal nature of the mobile experience–which means that as a product person I need to be able to clearly make the experience sustainable across devices and across OS experiences.
Understanding the way consumers take in data and control their data intake is at the heart of understanding identity. In context, a news organization can have this generations equivalent of the Pentagon papers. Unfortunately just having them is less than half the battle–presenting it to a highly connected audience that demands personalization is the key.
Watch as Faebook, Twitter and products that we don’t know yet introduce new ways to access information-that access point will become the key. It’s a way to sync your self to your data and your phone (and tablet) are at the hub.
Check out my blog over on Hockey Independent for a rundown on the comings and goings of Evgeny Nabokov-the reluctant goalie.
Comments here or on HI.
Did I miss somewhere the rules on proper question asking? Write an answer on Quora
Did I miss somewhere the rules on proper question asking?
Well, do you Quora? Huh?
At least in the circles of social media, its become a very hot question. And if you do, the next hot question is, “How does it work?”
For the uninitiated, Quora is a collection of crowd-sourced questions, categorized by the crowd and answered by the crowd. Kind of Wiki for asking questions. (BTW, Quora is another in the long line of start-up companies that for some reason either spent way too much time, or not enough time working on a name)
The questions have a pretty broad range–here is a sample from my home screen:
Similar to other social networking sites, you can follow people, and they can follow you. There are connections to Facebook and Twitter than will share your questions and answers with your broader social networks and you can vote up or down questions and responses.
The user can categorize questions as well as the people who answer it. You can also comment directly on another user’s response.
After using Quora for a few days here are some quick gut checks that are somewhere between interesting and quirky:
That said, there are some interesting components to this as well–I found a great place to eat lunch scanning through the recommendations of downtown restaurants yesterday, and so far I have not seen (I am sure there are a bunch there) any flame wars.
As always, dip in and see what it’s about. As someone who does not use Wikipedia all that much, if the content resonates this could be a more direct way to get answers.
No matter what the medium for news is, being right is still really important.
Some thoughts over on my Hockey Independent blog
Its been a while since I was able to update this blog–a time when real life gets in the way of theory is the best way to explain it I guess.
Anyway, today an interesting confluence of events happened which prompted this–I was reading with some interest the New York Times write through on the updated Facebook email. As Quincy used to tell me regularly when we were at CBS, I should not get my tech news from the NY Times. But in this case, because of the aforementioned real-life stuff, I am a little behind, so I read the times.
As this was going on, I got a daily email from a company called Gilt Groupe which I can thank my 10-year-old for signing me up. And then the final piece to this puzzle–one of the LIRR warriors I follow on Twitter, @hfleming checked in via FourSquare to Gilt Groupe.
So, this was a reminder to me that I needed to find out more about Gilt Groupe–since I am getting their daily emails, and since I have at least exchanged Tweets with someone who I think works there, I figured why not go to a source, rather than surf around?
I sent @hfleming a tweet (she does not follow me) with my email address in it, and I instantly got back a spam tweet from @emailbot telling me I just potentially opened myself up to spam email.
So, first-spam in my Twitter stream is far more annoying that spam in my email in box, or more likely in my spam folder where I will NEVER look at it.
Beyond that, I would think anyone on Twitter has a “social media” email account–where they expect to get spam, am I wrong about this? In my case I use my itsonlytv@gmail.com email address. Now, I still get that email to my iPhone, iPad and BB–after all it also has some useful communication on it via my social networks. But it also has pretty aggressive spam filtering in place.
So spam away to my email–but leave my Twitter alone.
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